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Business & Money • Automotive

Horacio Pagani

Horacio Pagani is an Argentine-Italian automotive entrepreneur, engineer, and designer best known as the founder of Pagani Automobili.

By Ethan Anderson| Reviewed by Olivia Bennett, Standards & Fact-Checking Lead| Updated September 11, 2026|2 min read| Fact-checked

Horacio Pagani is an Argentine-Italian automotive entrepreneur, engineer, and designer best known as the founder of Pagani Automobili. He was born in Casilda, Santa Fe, Argentina, on 10 November 1955, and later built his career in Italy, where he established the brand associated with high-end hypercars such as the Zonda and Huayra.

Early life and education

Pagani was born in Argentina and developed an early interest in cars and engineering. Biographical sources state that he studied industrial design and mechanical engineering before moving to Italy.

Career in Italy

After relocating to Italy, Pagani worked in the automotive sector, including at Lamborghini, where he was involved in advanced design and composite-material work.

Pagani Automobili

Pagani founded his own company in Modena/San Cesario sul Panaro in the early 1990s. The firm is known for limited-production hypercars that combine carbon-fibre construction, craftsmanship, and performance. Sources differ on whether the company was founded in 1991, 1992, or 1993.

Legacy

Pagani is widely identified with the creation of the Pagani brand and with a design philosophy that blends art, engineering, and aerodynamics. His work helped establish Pagani Automobili as a prominent name in the hypercar segment.

Key facts

  • Horacio Pagani is the founder of Pagani Automobili, an Italian specialty automaker.
  • He was born in Argentina in 1955 and later moved to Italy, working at Lamborghini before founding his own company.
  • Pagani Automobili is known for hand-built, high-performance luxury hypercars such as the Zonda and Huayra.
  • The company's founding year is uncertain, with sources citing 1991, 1992, or 1993.
  • Pagani's design philosophy blends art, engineering, and aerodynamics.
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Canadian context

Canadian readers may know Pagani as a maker of rare hypercars that appear at international auto shows, in luxury-car coverage, and in private collections across the Canadian market.

Frequently asked questions

Who is Horacio Pagani?
He is an Argentine-Italian automotive entrepreneur, engineer, and designer, best known as the founder of Pagani Automobili.
When and where was Horacio Pagani born?
He was born on 10 November 1955 in Casilda, Santa Fe, Argentina.
What is Horacio Pagani known for?
He is known for founding Pagani Automobili and for its limited-production hypercars, including the Zonda and Huayra.
Did Horacio Pagani work for Lamborghini?
Yes. Biographical sources state that he worked at Lamborghini before founding his own company.
When was Pagani Automobili founded?
Sources vary, but the company’s early formation is generally placed in the early 1990s, with 1991, 1992, and 1993 all appearing in different sources.
What country is Pagani Automobili based in?
It is an Italian automaker based in the Modena/San Cesario sul Panaro area.

References

  1. Wikipedia (Polish)https://pl.wikipedia.org/wiki/Horacio_Pagani
    Supports: Birth date and birthplace; identifies him as an Argentine automotive designer and founder of Pagani Automobili.
  2. Motor Valleyhttps://www.motorvalley.it/en/stories/interview-a-horacio-pagani-automobili-motor-valley/
    Supports: States that Horacio Pagani was born on 10 November 1955 and founded Pagani Automobili.
  3. Pagani Automobilihttps://www.pagani.com/app/uploads/2019/11/Pagani-The-Story-of-a-Dream_low.pdf
    Supports: Company-authored profile describing Pagani’s philosophy and role in the brand.
  4. Wikipedia (English)https://en.wikipedia.org/wiki/Horacio_Pagani_(auto_executive)
    Supports: Identifies him as Argentine-Italian businessman and automobile engineer; founder and chairman of Pagani Automobili.
  5. Wikipedia (Italian)https://it.wikipedia.org/wiki/Horacio_Pagani
    Supports: States he is an Argentine entrepreneur with Italian citizenship and founder/chief designer of Pagani Automobili.
  6. Treccanihttps://www.treccani.it/enciclopedia/eol-pagani-horacio-raul/
    Supports: Authoritative Italian encyclopedia entry on his life, work at Lamborghini, founding of Modena Design, and early Pagani models.